Justin Bieber's highly anticipated return to the stage at Coachella 2026 has resulted in a notable surge in his music's popularity on streaming platforms. Data reveals a substantial increase in daily streams following his headlining performance, indicating a renewed interest from fans in both his recent releases and classic hits. This comeback marks a significant moment for the pop icon after a period of limited public appearances.
On April 12, the day after his Coachella performance, Bieber's music garnered an impressive 24.6 million streams in the U.S., according to preliminary Luminate figures. This represents a remarkable 54 percent increase from the previous day's 15.9 million streams and a 74 percent jump from April 10's 14.1 million. This surge signifies his most successful streaming day of the year, surpassing any daily total since July 18, 2025, when his album "Swag" was released.
Spotify also reported a global increase of 250 percent in Bieber's music streams on their platform since the Coachella festival. While his entire discography benefited, older tracks saw particularly dramatic boosts. For example, his 2010 hit "U Smile" experienced a phenomenal 600 percent increase in streams compared to its average, "One Love" from 2012 rose by 550 percent, and "Favorite Girl," a song he hadn't performed live in over a decade, saw a 310 percent surge. Other 2010s favorites like "Never Say Never" (320 percent), "As Long As You Love Me" (340 percent), and "Baby" (170 percent) also enjoyed renewed attention.
Beyond his classic songs, Bieber's newer material also captivated listeners. Tracks from his album "Swag II," such as "I Do," witnessed a 435 percent increase in streams. Similarly, "All I Can Take" and "Walking Away" from "Swag" saw boosts of 320 and 310 percent, respectively. Collaborations like "I Think You're Special" featuring Tems, and "Devotion" featuring Dijon, also experienced significant growth, rising by 280 percent and 240 percent after their joint performances at Coachella.
Bieber's Coachella set was his first major public performance since his "Justice" tour concluded in 2022, a tour that faced postponements and cancellations due to his health challenges. His recent appearance underscores his return to the musical spotlight, rekindling engagement with his extensive catalog and new works.