A groundbreaking collaboration between Japanese label manufacturer Towa Mark and OKUNOTE Tokyo Studio has redefined the concept of stationery with their innovative "Letter Bouquet" project. This endeavor transforms flat, decorative stickers into three-dimensional compositional elements, allowing users to craft intricate floral arrangements on paper. The project leverages Towa Mark's industrial embossing expertise, originally developed for durable labels, to create a unique tactile experience, merging traditional craft with advanced manufacturing techniques. Slated for a crowdfunding launch in Japan in February 2026, this initiative is poised to introduce a new dimension to personalized communication.
Tactile Innovation: Crafting 3D Floral Letters with "Letter Bouquet"
In a creative fusion of industrial precision and artistic expression, the Tokyo-based label manufacturer, Towa Mark, established in 1969, has partnered with OKUNOTE Tokyo Studio to introduce "Letter Bouquet" – a revolutionary stationery product. This collaboration redefines the humble sticker, elevating it from a simple two-dimensional adornment to a sculptural element for letter composition. The project's core innovation lies in its modular letter set, which empowers users to fashion intricate paper bouquets by layering thick, embossed floral and leafy stickers onto a paper foundation.
The creation of these unique components is rooted in Towa Mark's proprietary multi-layer construction method, a technique initially honed for producing high-durability industrial labels. This advanced process involves laminating multiple layers of paper and film to achieve substantial material thickness, which are then meticulously pressed with custom molds to yield striking sculptural relief. The resulting embossed surfaces possess a captivating tactile quality, reflecting light in varied ways and introducing dynamic dimensional shifts across the paper substrate. The floral designs, deliberately abstract rather than botanically precise, draw inspiration from Nordic textile patterns, resulting in simplified, graphically compelling forms.
A key feature enhancing the interactivity of "Letter Bouquet" is the partial application of adhesive on the sticker elements. This thoughtful design choice enables users to easily layer and reposition the pieces, facilitating adjustable depth and personalized spatial arrangements within their compositions. The chosen base material, Japanese washi paper, is celebrated for its distinctive texture and inherent compatibility with further customization, such as the application of watercolors or even fragrance infusion.
Far from merely offering pre-designed greeting cards, the "Letter Bouquet" by OKUNOTE Tokyo Studio functions as an assembly-based system. The act of arranging and layering these exquisitely embossed elements becomes an integral part of the communication process itself. This innovative approach extends the traditional role of stationery, transforming it into a highly tactile and participatory artistic format. The project is set to debut on Japan’s leading crowdfunding platform on February 27th, 2026, promising to captivate enthusiasts of design, craft, and personalized expression.
The "Letter Bouquet" system encourages a thoughtful and deliberate approach to communication. Rather than simply writing a message, the sender engages in an artistic endeavor, carefully selecting and arranging each element to convey emotion and aesthetic appreciation. This process fosters a deeper connection between the sender and recipient, as the physical act of creation imbues the message with an added layer of personal touch and sentiment. It reminds us that in an increasingly digital world, the tangible and tactile experiences still hold profound value, transforming everyday objects into conduits of art and personal connection.