BigXthaPlug, fresh off a successful year marked by his album I Hope You’re Happy, is strategically channeling his energy into elevating 600 Entertainment, his burgeoning record label. This collective, featuring fellow Texas artists such as Ro$ama, Yung Hood, Murdagang PB, KevanGotBandz, and KaineMusic, is poised to make a significant impact on the music industry. Their latest offering, “6WA,” a new single accompanied by a visually stunning music video, and a forthcoming mixtape of the same title, signals a powerful push for unity and recognition within the rap landscape.
600 Entertainment Unleashes '6WA' Single and Mixtape, Featuring Hip-Hop Icons
In a compelling display of unity and Texan pride, BigXthaPlug and his 600 Entertainment roster have officially unveiled their latest single, “6WA.” The track, steeped in the classic West Coast hip-hop sound, features dynamic performances from BigXthaPlug himself, alongside label mates Ro$ama, Yung Hood, and Murdagang PB. The accompanying music video, directed by the talented Jerry Morka and exclusively premiered by Rolling Stone, transports viewers to a scene of old-school automobiles, gleaming with candy paint and dazzling rims, a vibrant homage to Texas's grand traditions. This single serves as the exciting precursor to their upcoming mixtape, also titled 6WA, slated for release on March 20. The mixtape’s cover art draws inspiration from N.W.A’s iconic 1989 album Straight Outta Compton and boasts high-profile collaborations with rap legends Snoop Dogg and Dallas-to-California icon the D.O.C. This release marks 600 Entertainment’s second collective project, following 2024’s Meet the 6ixers, firmly positioning the label as a formidable contender in the Texas hip-hop scene, ready to carve its own legacy alongside revered predecessors like Screwed Up Click and Swishahouse. BigXthaPlug emphasized the collective's mission, stating, “We aim to articulate our experiences in our own voice, to convey our journeys, our triumphs, and our origins. We are united by a shared mission and a common objective.”
This initiative by BigXthaPlug and 600 Entertainment goes beyond mere musical production; it embodies a strategic vision to foster a community of artists and amplify authentic voices within the hip-hop genre. By drawing on rich regional influences and collaborating with established figures, they are not only creating compelling music but also building a sustainable platform for emerging talent. Their dedication to showcasing their roots and shared aspirations resonates deeply, suggesting a blueprint for future success rooted in genuine expression and collective strength.